Tips and Tools for Creating Engaging Podcast Titles Descriptions and Show Notes for Every Episode | Ep 21

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Welcome to Podcast Done for You, the show where we make it as easy as possible

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for you to make the right choices to advance your podcasting career.

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So let's get started on the show.

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Tips and tools for creating engaging podcast titles, descriptions,

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and show notes for every episode.

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That's what we're gonna discuss in this edition of Podcast.

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Done for You, the show.

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Now these are really important elements of your podcast to get.

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First of all, the title right now, what you wanna do with the title

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is consider what your audience, I. Wants, what are they looking for?

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It's not always about what you want to deliver, it's about what are the

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things that they are searching for.

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Now, there's lots of different tools and tricks and things that you can

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use to help you work that out, but the starting point needs to be that

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you need to do the fundamental work and understand who your audience is.

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You need to look at what their wants and needs are and understand what

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they're about because the language that they use is the language that

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you are going to need to use, and there can be a fundamental difference.

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So really fine tune.

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What are those common things that people refer to?

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There are some words that are just completely a no-no and don't engage

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people, and they're specifically looking for something else, even though

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they may mean exactly the same thing.

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So these are the quirks that you need to understand of your own industry.

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So you should be doing that.

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Anyway for your business and have a pretty good understanding of that.

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So that always has to be the starting point, particularly

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for the title of the show.

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That is one of the most critical things, particularly when, again,

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when you're talking about YouTube.

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Remember, YouTube is a search engine, therefore people are looking for things.

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The way they would commonly search.

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So use all of the Google tools that you have at your

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fingertips to help you find that.

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Now, if you go to Google, as many of you might know, and I don't

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proclaim to be an SEO expert here, but we do know the basics.

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Go to Google, type in what you think.

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The search parameters might be, and then look at the bottom of the page

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where Google suggests some other things that you might be searching for often.

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That is where the truth lies in the keywords that you need to find.

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Now, of course, there are plenty of paid for keyword tools that

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are out there that may assist you.

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But the other one that you can use that I find quite effective is making

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use of some of the open AI tools.

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Now, whether you've got a paid version of it or not, and there are many of them

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out these days, we're not gonna discuss the variations of them all today, but.

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What I find is some are better than others in finding that research

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and giving you some suggestions.

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Often when you ask the AI if you can give some optimized titles based on

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keywords for spec, specify as I tend to do YouTube and Spotify, then it

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tends to justify what those keywords are and give you a few of those.

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Now, if they all make sense to you because they're not infallible,

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if they make sense to you.

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Then I suggest you utilize some of those ones as a good starting point.

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Now, of course, I do recommend that if you've got someone that is going to

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look at SEO for you, that of course, followed by what they're saying as

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far as the titles are concerned.

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But it is an important thing to really take a close look at what is

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it that they're really searching for.

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So once you have the title, it's then very easy to come up with some descriptions.

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For the, uh, show itself.

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And these are also important.

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Make use of the keywords, again, where you can keep it relatively brief.

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People don't want to read, you know, long paragraphs about, uh,

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what's going to be in the episode.

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They want a brief summary, and I always think that that is a great

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way to start your description.

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Remember.

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There's only a small amount of words that a people are going to look at,

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particularly if they're searching on their phones, which of course is where

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most people are listening to podcasts, so they're searching on their phone.

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There's only a short amount of text, so get to the point, add some extra

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value on top of what the title is.

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Don't just repeat the title.

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In the description, make sure you add some value to that.

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I think that's a really important thing to be saying, that the title is gonna

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give you one thing, the description is gonna add some value to that, and

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hopefully encourage people to want to listen to your particular episode of the

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program and then listen further from then.

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So that is where you then come into more detail.

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As far as the show notes are concerned, this is the opportunity to share

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some additional things that happen.

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During the course of the podcast, now chapters are one part of this as well.

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So definitely make a note of chapters that are, that is, in other words,

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different things that are parts of the conversation happening at different

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points during your podcast episode.

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It's really important to have those shortcuts there.

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'cause sometimes people aren't looking for everything.

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For example, in this episode we've talked about.

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Wanting to give you some information about titles, descriptions, and show notes.

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Well, it might well be that you've already got the titles and the

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descriptions under wrap, and you just wanna jump to this section where

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we're talking about the show notes.

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So you should provide people with that opportunity if you can, because it is

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convenient, and then they will want to come to you for more in the future.

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Now, show notes is a great opportunity for you to have lots of things in there.

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Aside from the description, it is an opportunity to share additional

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things that maybe have been mentioned during the podcast episode, or

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things that add value to the podcast.

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So it could be there is a download of some description, or it could be sending them

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to a landing page where you can get a hold of that download, particularly if you want

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to convert some of your, uh, listeners.

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Into people who will go onto your database.

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So once they go somewhere to pick something up, it shows you they're

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quite interested in what you have to say and uh, you can go through the

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normal processes then of adding them to your database because suddenly

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they've gone from a blind listener as far as you are concerned to someone.

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Who actually is known to you.

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So that's an important area in the show notes.

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It's also an important opportunity to, uh, make a mention of those

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people that have assisted you with the podcast in some way, shape, or form.

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It's a nice way of being able to do that and recognize the efforts that

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they have put in and help build a name for you and for the other people

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that are involved in that process.

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Of course you need all the standard stuff as well, making sure that you

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have links to all of your necessary tools, be it a website, be it particular

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social media platforms or anything else that you have going on at that point.

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And you should do the same for your guests as well when it comes to that.

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And that's where we might go back to the description for a

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moment and say that include.

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The person that you have as a guest on the program in your description,

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so that any value from them is also gonna be shared with your network.

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Now the question going back to the beginning then is do you actually include

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the guest in the title of the show?

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Well, there's really mixed reviews on whether that is a value or not.

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I think the answer is, it depends in part on the profile of the person.

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If you have a reasonably high profile person, and that doesn't mean that

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they are a celebrity to the whole world, it just means within your

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sector that they are a profile person.

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Then I would suggest that including them in the show title is a good idea,

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and therefore expanding on that in the description and then having a link to

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further details from them in the show notes makes that quite comprehensive.

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Now, why do that?

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Well, because if people are searching for them, your podcast episode will

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also appear, and I think that is an important thing to manage in the process.

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So you want these things to all be linked along the way.

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So when it comes to engaging your audience, add value.

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This is the point.

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Know what they want, understand what they need as well.

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Because remember, there is a difference between wants and needs.

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So do the groundwork, use the right language.

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Engage with them from the title through to the description

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and through to the show notes.

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It will make a huge difference to the reach of your podcast.

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Now, where do you do that?

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Well, most of the, uh, platforms that you might be using to publish

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your podcast will have that opportunity to add that in there.

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Some will also have, uh, an opportunity to add some metadata.

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As you do on a website to further help with some of those keywords that you've

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been researching and looking for.

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Now, we of course, use Captivate as our primary platform, and that

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has all of those tools available to you as far as the AI is concerned.

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Again, use whatever AI suits you best.

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Personally, I found my ninja is working quite well for me because it allows me

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to go across multiple different, uh, AI tools and we'll include a link to

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my ninja in the show notes as well.

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I find that as a particularly good tool because you can decide what the difference

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might be if you go and use a chat, GPTA, Claude a, um, deep seek or any of the

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others, uh, that are in there as well, and you can utilize all of them to see

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if there is some significant difference.

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And start working on what is going to work best for you moving forward.

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So there you go.

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Some real information about all of that.

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And of course, as I always point out to you at podcast done for you, we

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do all of this for you so you don't have to worry about any of this stuff.

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We will make it all happen, including the titles, the show notes, the descriptions.

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Everything else is all part of the service.

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It's one less thing for you to have to worry about.

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You just show up as the expert on your own show and we do everything else.

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And if you want more information about Podcast Done for You service, then

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please follow the link in the show notes.

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So go to podcast.

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Done for you.

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Do online for more information.

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