Episode 20
How to Create Engaging Visuals for Podcast Promotion on Social Media | Ep 20
In this episode, the focus shifted to crafting compelling social media visuals for podcasts. The discussion highlighted the necessity of visual expertise and leveraging tools like Canva to create unique designs.
Emphasising varied imagery with complementary colors and maintaining brand consistency while experimenting with fonts, the episode also stressed the importance of compelling headlines and repurposing video content into short reels.
Crucially, obtaining permission for guest photos was noted, and for those seeking a hands-off approach, Podcast Done For You's promotional services were offered.
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Transcript
Welcome to Podcast Done For You, the show where we make it as easy as possible
Speaker:for you to make the right choices to advance your podcasting career.
Speaker:So let's get started on the show.
Speaker:How to create engaging visuals for podcast promotion on social media.
Speaker:That is the big topic for today's Podcast Done For You show, and it's
Speaker:a very simple one in many respects.
Speaker:The how to, well, one of the things that you've got to be aware of is that you
Speaker:need someone with some visual capability.
Speaker:Ideally, you have someone that you can use for that.
Speaker:Now, if you don't have someone on your team that is doing a little bit of graphic
Speaker:design, a little bit of flyers for you, then There are plenty of tools out there
Speaker:that you can use that are free tools like Canva are great because there are
Speaker:some free intros and little things that you can do, but you really want to step
Speaker:it up a notch and take a look at what some of the other podcasters are doing.
Speaker:Don't be afraid to steal some ideas from there.
Speaker:One of the first things that you want to do is to make sure that
Speaker:you create some differences.
Speaker:The tendency in the past was to make all of your.
Speaker:Uh, podcasts and the promotions of them, a pretty standard template.
Speaker:And therefore everything was just pretty much the same as one another.
Speaker:Well, in an ideal world, particularly when you're promoting it and I'm
Speaker:extending it beyond social media to also include on YouTube, when you're
Speaker:posting some of the shorts and also the episodes themselves, you want to try and
Speaker:make them look a little bit different.
Speaker:Now, part of doing that is having a collection of great photographs of
Speaker:you as the person that is the center of the podcast to use on the show now
Speaker:and on the graphics, I should say.
Speaker:And so in doing that, you've got lots of things that you can try
Speaker:all sorts of different poses.
Speaker:I mean, we could have some fun here now, you know, you can do the kind of the
Speaker:thinking pose and variations of that.
Speaker:You can have the, uh, the kind of the.
Speaker:You know, that's sort of a pose or you can have a demonstrating here and, and,
Speaker:you know, the reverse thereof and take a look up here and making a point and all
Speaker:of those kinds of things is great to have all collection of different photos of you
Speaker:in different poses and you know, don't all wear the same clothes and each one, uh, if
Speaker:you can get a few variations happening as well, you know, I've got a few different
Speaker:hats, for example, as well as different clothes to wear different shirts.
Speaker:So add a little bit of variety into it as well.
Speaker:All these things are important to think about when you're doing it.
Speaker:So you've got a collection of things to, to choose from, then
Speaker:get bursts of different color.
Speaker:You want to have some different color happening in those graphics
Speaker:so that it draws attention in and one stands out from the next.
Speaker:Yes, you can get a little bit more consistent in terms of the font.
Speaker:And particularly if you're sensitive to your brand and you're really wanting
Speaker:to build that, then make sure that you are keeping in line with some of your
Speaker:brand fonts and even the brand colors.
Speaker:But expand that, make sure that.
Speaker:If whatever brand you've got, make sure that your graphic designer originally,
Speaker:whoever you use to create your brand.
Speaker:And if necessary, they'll tell you how you can do it yourself is
Speaker:that you want to be able to have a series of complimentary colors.
Speaker:So not just the brand colors, you want to have complimentary colors
Speaker:to your brand that you can utilize.
Speaker:And this is the great space to be able to using them, particularly as the background
Speaker:color for any series of graphics that you're posting for social media.
Speaker:Now, the one thing that you want to remember in creating.
Speaker:These, uh, additional graphic in these additional colors, I should say, is
Speaker:that they do need to be complimentary.
Speaker:So those that know color and no color wheels will know that there's basically
Speaker:an opposite to every color that you've put in, which means that they tend
Speaker:to be complimentary and you can have different shades thereof as well.
Speaker:So that's one of the things.
Speaker:Use the little opacity tool and then slide that back and you create
Speaker:variations of the main logo colors.
Speaker:Again, these are all complimentary and not meant to take away from your
Speaker:brand colors, which are particularly important for a lot of businesses
Speaker:should be important for all businesses.
Speaker:Quite frankly, I'm a big advocate for getting your branding right.
Speaker:And it's the same with the font.
Speaker:Try and be consistent.
Speaker:With what your brand fonts are, or at least complimentary
Speaker:fonts that can be used again.
Speaker:If you don't have a graphic designer to be able to do that, there are some simple
Speaker:things that you can do to make sure they compliment and fix in with one another.
Speaker:And there are tools like those wheels for the color, which will help you do that.
Speaker:Now, simple things that you can do with your main font.
Speaker:As well as just creating outlines for them.
Speaker:And so having an outline version of the font, different weights, boldness,
Speaker:different colors and things, those little things can make a difference without them
Speaker:varying massively from what your brand is still staying true to that brand identity.
Speaker:So once you have great image, you have the fonts and you have the colors.
Speaker:That is the real key to getting it right.
Speaker:Now, of course, the headline is also important.
Speaker:Now, it depends if you are promoting in your social post, the full episode, in
Speaker:which case you may just want to simply pick up the title of the episode and
Speaker:whack that up there as the graphic for it.
Speaker:Now, if of course you are creating small reels from it and you're promoting those.
Speaker:Then you want to take have a headline that is again going to extract the essence
Speaker:of what that is about, but also speak to SEO and to, uh, to make sure that
Speaker:you're maximizing the opportunities.
Speaker:Now, I'm talking not just SEO in terms of Google, but depending on the social.
Speaker:That you're posting on in the social site.
Speaker:So LinkedIn, for example, will have its own set of things that
Speaker:you might want to focus on.
Speaker:And you can do some searching for some great hashtags and some, uh, some common
Speaker:headlines and things that, and getting a sense of what people are talking about.
Speaker:They're the great ways of getting really great headlines for,
Speaker:uh, for your LinkedIn posts.
Speaker:You want to create some intrigue in a sense of.
Speaker:How people can get some value out of reading and watching it.
Speaker:Remember that I think that on social media, the most powerful thing to
Speaker:use is not a graphic on its own.
Speaker:The graphic should be part of the start of a short reel.
Speaker:Much better to be posting a really short visual, that is a video, I should say.
Speaker:You're from your podcast.
Speaker:Now, here's a little tip that if you haven't cottoned onto this, and it's
Speaker:something we've talked about in previous episodes, is that if you are really being,
Speaker:um, I guess, conservative and recognizing that editing video takes longer, if
Speaker:you're outsourcing it, it costs more.
Speaker:There's the simple reason for that is that when you.
Speaker:Um, uh, cough, you want to cut that out, right?
Speaker:So if you want to cut that out, you need something else to be able to throw to.
Speaker:Whereas in an audio one, you can literally just cut it and
Speaker:keep moving on with the process.
Speaker:So it is just more involved in doing it with video and
Speaker:it's something to be aware of.
Speaker:It's not as easy and not always as straightforward to do.
Speaker:And therefore, as I said, more time consuming and more costly.
Speaker:So why tell you all of that?
Speaker:Well, it's important that when you, if you, that I believe that
Speaker:when you're recording your podcast, record it as video as well.
Speaker:So separate the audio track, use the audio track for publishing your podcast so it
Speaker:goes out on all of the usual suspects.
Speaker:But then, you've got the video as well.
Speaker:So when you want a reel, it's not as big a deal taking a 45 seconds of someone
Speaker:talking Because you actually really don't need to edit too many ums and
Speaker:ahs out of a 45 second bit, because if they're going, um, um, well, um, this,
Speaker:um, you're probably not the greatest 45 seconds to use in the first place.
Speaker:It's probably not a great thought.
Speaker:So you usually can find.
Speaker:A pretty solid 45 seconds, probably three or four of them out of any podcast
Speaker:episode that you can use to promote.
Speaker:So what you want is the graphic that sits at the front of that when you
Speaker:post that and at the end as well.
Speaker:So you've got a great graphic to use at the end of your clip
Speaker:on promoting on social media.
Speaker:And why is that important?
Speaker:Because what you want is for people to go then to the full episode to
Speaker:promote how they get into that.
Speaker:QR codes are a great way of filling that up.
Speaker:Putting a please subscribe.
Speaker:Here's the QR code taking you straight there to your YouTube video of the
Speaker:full podcast or if it is an audio only.
Speaker:YouTube, of course, as you know, you can load just audio to the YouTube podcast
Speaker:section and take them straight there, but it doesn't need to be YouTube.
Speaker:You can, of course, take them to Spotify or to Apple or to anywhere
Speaker:else that takes your fancy wherever you want to promote your podcast.
Speaker:Indeed, it could even be your website if you prefer.
Speaker:But the key is making those graphics a little bit different each time.
Speaker:Having a series of templates, it's okay to have templates, but don't
Speaker:have one or two have like six or 10 of them so that you can keep varying
Speaker:them up and mixing and matching.
Speaker:And so people don't get sick and tired of it.
Speaker:So visually it's easier when people go to look at a whole bunch of them,
Speaker:you can separate one from the other.
Speaker:Now, if you're having guests on your podcast, which I know a lot
Speaker:of you do, and we've talked about guests in previous episodes.
Speaker:Make sure you've got a great photo of them and make sure you have
Speaker:permission to use it, please.
Speaker:Remember, sometimes we steal from Google a photograph that you
Speaker:don't know where it's coming from.
Speaker:It's not a good idea.
Speaker:It could be a beam from a media outlet and the media owns that.
Speaker:It could have been from a former workplace and they own that.
Speaker:There are lots of ins and outs as to why you should or shouldn't
Speaker:take a photograph from there.
Speaker:Ideally, if you've recorded the video, you might actually be able
Speaker:to just take a snapshot from there.
Speaker:And many of the tools for recording podcasts allow you to take a
Speaker:snapshot from the, from the actual podcast in during the show.
Speaker:So you can take a few of those along the way to have some to choose from.
Speaker:So there's lots of ways you can get the photographs.
Speaker:Don't steal the wrong ones.
Speaker:Make sure you get permission.
Speaker:Ask the people to provide one for you because people can get quite picky
Speaker:about what photograph they like and particularly if you're going to be
Speaker:using it for promotional purposes on social media and you might even
Speaker:be giving them one to use as well.
Speaker:So they're the tips and tricks for making sure that you get the graphics right.
Speaker:For your social media promotion of your podcast.
Speaker:Of course, the biggest lesson from all of this is that if you don't want to worry
Speaker:about all of these things, then come talk to us at podcast done for you, because we
Speaker:do it all for you as the name suggests.
Speaker:Yes.
Speaker:Including the graphics we'll create.
Speaker:All of that for you.
Speaker:So all you need to worry about is showing up as the expert on your own show.
Speaker:So I'd love to hear from you.
Speaker:If you're interested, come see the show notes, book a meeting with us.
Speaker:Let's have a chat about what's possible for your podcasts until next time.
Speaker:We look forward to your company on the podcast done for you show.
