The Dumb Question - Why It's Your Podcast's Secret Weapon

Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what a dumb question actually is (and is not), why acronyms are the number one trap for losing listeners, and why you cannot ask the dumb questions of yourself without sounding ego-driven. Anthony shares a story about sitting in a management meeting with 40 people where the acronyms flew so fast he could not keep up, and another about a podcaster whose guests all got clients from appearing on his show while he got zero, because he positioned them as the experts instead of himself. The takeaway is a practical one: have a co-host ask the dumb questions, write down your top 20, and watch them become episode gold.

Anthony has been in the broadcast media game for 35-plus years. He hosts the Podcasts Done For You Show to help business owners build authority through podcasting without doing all the work themselves.

Listen on Apple Podcasts, Spotify, Amazon Music, or YouTube. Links in the show notes.

Book a free chat about your podcast at podcastsdoneforyou.com.au/booking

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