Your Competitors Are Podcasting - What's Your Excuse? | Why Every Business Needs a Podcast

Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why.

With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably uncrowded. Anthony breaks down the real numbers, debunks the "too many podcasts" myth, and explains why your website — no matter how polished — can never do what a podcast does: put the real, unedited you in front of your audience.

You'll hear why podcasting is the only marketing tool that feeds every other platform, why referrals are far less controllable than you think, and why there is no "next thing" around the corner that will replace the power of your authentic voice.

If you're a business owner, a consultant, an author, or anyone with expertise to share, this episode is your wake-up call. Podcasting is not optional. It's compulsory.

Key takeaways:

• 1.5 billion monthly listeners — the audience is already there
• Only 225,000 active business podcasts — the opportunity is wide open
• Your website is brochureware; your podcast is you
• Podcasting feeds every other marketing platform
• Referrals are random; your podcast is a referral engine you control
• There is no "next thing" — podcasting endures like radio
• Your existing clients become your amplifiers when they share

About Anthony Perl: Anthony Perl is the founder of CommTogether and the host of Podcasts Done For You Show, Better Biz, and Biz Bites for Thought Leaders. He helps business owners and experts launch, grow, and monetise professional podcasts that position them as industry leaders. With decades of experience in marketing, communications, and media, Anthony specialises in making your brilliance stand out and get noticed again and again, so your business grows.

Connect with Anthony:

• Website: podcastsdoneforyou.com.au
• Booking: podcastsdoneforyou.com.au/booking
• LinkedIn: linkedin.com/in/anthonyperl

Apple Podcasts: https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643

Spotify: https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr

Amazon Music: https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672

YouTube: https://www.youtube.com/@PodcastsDoneForYou_TheShow

Captivate: https://podcasts-done-for-you.captivate.fm/

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