Episode 41

The Real Cost of a Podcast - And Why NOT Having One Costs You More

Is your podcast costing too much - or is NOT having one costing you even more?

This is the question I get asked almost every single day, and in this episode of Podcasts Done For You Show, I'm answering it straight - no notes, no preparation, just the honest truth about what a podcast really costs a business owner.

And here's the thing: most people are asking the wrong question.

What you'll learn in this episode:

  • Why "cost" is about so much more than dollars - your time and enjoyment matter just as much
  • The editing reality nobody tells you: a 10-minute podcast does not take 10 minutes to edit
  • How a podcast becomes your content engine - populating social media, newsletters, websites, and emails all at once
  • Why a podcast gives you a captive audience that a networking meeting simply cannot match
  • The real calculation: what is the cost of NOT doing a podcast when your competitors already are?
  • Why trying to do everything yourself is the single biggest mistake podcasters make

The bottom line? The cost of a podcast is 100% worthwhile when you look at what it delivers - new clients, retained clients, more referrals, and a content strategy that practically runs itself.

And all the resources for Podcasts Done For You Show are available to download at https://link.podcastsdoneforyou.com.au/access - grab them and start working out what a podcast is really worth to your business.

Got a topic you'd like covered on a future episode? Get in touch - details in the show notes.

Don't forget to like, share, comment, and subscribe so you never miss an episode of Podcasts Done For You Show.

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📥 Download all resources for Podcasts Done For You Show: https://link.podcastsdoneforyou.com.au/access 📅 Book a free discussion: https://podcastsdoneforyou.com.au/booking

#PodcastForBusiness #PodcastingTips #ContentMarketing #BusinessGrowth #PodcastROI #ThoughtLeadership #SmallBusinessMarketing

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About the Podcast

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Podcasts Done For You Show
Multi-award winning podcast host Anthony Perl delivers practical, jargon-free guidance for business owners ready to start, grow, and monetise their podcast.

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About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.