The Brutal Truth About Podcast Consistency, And Why Just Showing Up Weekly Is Terrible Advice

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Welcome to Podcasts Done for You, the show where we make it as easy as possible

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for you to make the right choices to advance your podcasting career.

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So let's get started on the show, we're here to talk about the brutal

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truth about podcast consistency, and why just showing up weekly.

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Is terrible advice for busy professionals.

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Hello and welcome to another episode of Podcasts Done for You, the show.

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Now, I want to deliver some real value for you today because you're thinking

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about a podcast and the truth is.

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One of the biggest things that you need to overcome is the ability to be consistent.

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Now, going in and thinking, I'm just gonna show up every week and every week I'm

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gonna record an episode of my podcast.

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Let me tell you, you are setting yourself up for failure.

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You are a busy professional.

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You do not have time to be putting this into your agenda every week as

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much as you think you might have.

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And I can say that with a lot of experience.

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And the reason why, well, it's very simple.

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What is it that you love doing?

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'cause it's not, podcasting is not the first thing you wanna do.

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You want to be on a podcast, you want to have your own podcast.

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You want to make sure it's getting out there for all of the right reasons that

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we've probably talked about in previous episodes, but actually committing

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to this idea of every week showing up, things are gonna get in the way.

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Let me give you an example.

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What happens when a client rings you up an hour before you were due to start

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recording your next session, and they say, we've got this big opportunity,

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but we need you on it right away.

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What are you going to do?

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Are you going to do the podcast or are you going to do the work that you

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love doing that's gonna bring in some real dollars immediately for you?

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The answer is.

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You know what it's going to be, right?

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And so that is going to immediately interfere with your ability

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to be consistent every week.

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It is one of the reasons why so many podcasters fail.

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It's why getting to 20 episodes is such a huge mountain for so many people,

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because podcasting does involve time now.

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I don't want to deter you from doing a podcast.

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I'm not telling you not to do a podcast.

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Far from it.

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I want you to do the podcast.

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I just don't want you to try and put it aside as saying, well, I'm

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going to do an hour every week.

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There are lots of ways around this.

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There are lots of things that you can think about now if you

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are busy, which you will be.

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The thing about maintaining consistency is you have to be smart about it.

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You have to get ahead of the game.

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Now, also, I hear the wheels clicking over and thinking, that's fine.

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I'm gonna set aside a day, half a day, every month, and I'm

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gonna record all of my episodes.

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Can I tell you that is also not going to happen for the same reason

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that I just said to you before.

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Something will come up, it will delay it.

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Plus it is actually quite hard to do that on your own.

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Don't underestimate how much work is involved.

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If you are a, are going to be the person that is overseeing

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the podcast each and every time.

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There is a lot to think about.

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Now, one of the other things that really gets in the way of people, aside from.

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Clients and workload and your own priorities because it's taking you

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away from what you love doing is that it's just one of those areas,

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podcasting that is not going to give you that immediate return on investment.

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Now I love podcasting and I will stand by the fact that it is the greatest

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marketing tool that any business can have.

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But it is not an instantly generation tool.

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Certainly not from the beginning, not at the point where you guys

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are sitting there right now and thinking about doing a podcast.

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That's why you're watching the show.

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So what I'm saying to you is that you've gotta be smarter about how you do it.

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Now, I will tell you that the best way to be smart about how you get

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into podcasting and make it happen is to look at a service like the one we

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offer, which is a done for you option.

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Now, whether you use us or whether you have a team that is going to look

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after it for you, it has to be out of your control because the minute

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that it is totally in your control, it will fall down the priority list.

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It's no different, quite frankly.

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To what I've seen in many, uh, businesses over the years and organizations

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where they get on board with a newsletter, the first newsletter,

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everyone is really excited and it's full jam packed of so much material

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and there's a lot of, you know, uh, celebrating when the first issue is out.

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The second issue is pretty much on time and there's people that

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have come forward and said, oh, I didn't get to be in the first issue.

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I wanna be in this issue.

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And that's great.

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The third issue is usually a little bit delayed.

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It's taken a little bit longer.

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People aren't as on board and forthcoming with the material.

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There've been other priorities.

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The fourth one, if it arrives at all.

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Generally is very late, is much thinner on the ground.

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It's a completely refined version of the, of the first version that went out.

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And if you're lucky enough to get to the fifth version, it's seriously

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delayed and very much in the shadow of what was originally intended.

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It's because there are other priorities now.

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Let me just say this to you.

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You can't let that be the case with a podcast.

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It's not a newsletter.

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It has a much broader base.

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It can produce a newsletter out of it, by the way, but it has so much

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more that it can deliver for you.

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So the key is if you are a busy professional, which I know you are, 'cause

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you're watching this program and you're still listening into us, the key is.

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Finding a way to get it done for you.

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So that's what we're going to talk about, uh, in conversation that

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we'll have directly with each other.

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Podcasts Done for You, has the answer for you.

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Very simply, we condense it into a simple two hour recording session.

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One of the little tips is you don't actually have to put it out weekly.

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Now, I don't want you to go monthly either.

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I've heard some people come to me and say, well, I'll just put out

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my podcast every month and we'll interview one person every month.

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There's a whole different episode.

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We've talked about the pitfalls of, of doing interviews and having guests.

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You can refer to that one later on.

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But what I will say to you is whether you have guests or not.

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Don't do it every month, people lose the routine and the pattern.

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Nobody remembers that, oh, it's this time of month that

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I'm going to get the podcast.

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They want to be able to listen to it consistently.

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So I do advise that every two weeks is a really great solution.

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It gives you enough time to promote the past episode and the future episode.

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It gives you plenty of space to talk about it.

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Talk.

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And it literally halves the amount of podcasts you have to put out in

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a year to give you that consistency and still give you huge amounts of

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material for multiple platforms.

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You can also do it in a way like we do it where we have one

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recording session four times a year.

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And that will cover all of your podcast needs.

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So if you wanna know more about that podcast, done for you.com au.

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Details in the show notes.

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But just getting back to it, I just want to be very clear for

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you that if you are considering a.

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Podcast and that's why you are here.

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The brutal truth about podcast consistency and why just showing up

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weekly is a, is terrible advice for busy, busy professionals is very simple.

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You gotta get on with doing the thing that you are the expert in and you want

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people to know you are the expert in.

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So let someone else worry about showcasing how you are the expert and

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making it simple for you while you get on and do what you love doing.

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So don't get caught in that trap of thinking you are just.

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Going to be able to show up every week.

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Until next time, this is Podcasts Done for You, the show.

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Don't forget to hit subscribe.

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We love your comments and we certainly would like to hear

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any thoughts about topics you'd like us to cover in the future.

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The whole goal here is to make podcasting as easy as possible because as I said,

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it is the best marketing tool you will ever discover for your business.

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Until next time.