Podcasting: How to Get Started - For Businesses to Get Ahead

You have been thinking about it long enough. Here is the complete map to launching your podcast.**

Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment, the software, the platforms, the planning, the promotion. It feels like a project with no clear starting line.

This episode is the starting line.

Anthony Perl — with 35 years of marketing experience and a client roster of business owners who are now running successful podcasts — covers everything you need to know to go from "I have been thinking about this" to a podcast that is planned, launched, and on its way to the top 1% of business shows.

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### In This Episode You Will Discover:

- **Why "why" is the most important question you will answer** — and why the wrong answer leads to a podcast that dies at Episode 6

- **How to define your audience** before you record a single word — and why getting this wrong makes every other decision harder

- **The essential equipment list** — the microphone Anthony recommends, the lighting setup that makes the biggest difference for the least money, and the camera question settled once and for all

- **Which recording software to use** — and why Zoom is never the answer

- **The editing options** from beginner-friendly free tools through to AI-assisted platforms that speed everything up

- **Where to host and publish** — why Captivate.fm is the recommended platform, and how to get your podcast onto Apple, Spotify, Amazon Music, and YouTube

- **The 20-episode rule** — why this is the milestone that separates the top 1% from the 99% that do not make it, and how to plan for it before you begin

- **The eight-hours-a-year model** — four two-hour recording sessions, six episodes each, a full content workbook from every session, and a full year of multi-channel content

- **The promotion strategy** that gets your podcast found — including how to build audience momentum before you even launch

- **Why a production partner is the single biggest determinant of whether your podcast succeeds** — and what that partnership actually looks like in practice

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### Free Workbook Download

Access the full workbook for this episode — including the Podcast Brief worksheet and the 20-Episode Planner — at the link below. Past episode workbooks are available there too.

**Download your workbook here:** https://link.podcastsdoneforyou.com.au/access

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### Resources Mentioned in This Episode

- **Recommended microphone:** Rode NT-USB+

- **Recommended recording software:** Ecamm Live (Mac), Riverside.fm (cross-platform), Descript (recording + AI editing)

- **Recommended hosting platform:** Captivate.fm

- **Free hosting option:** Spotify for Creators

- **Editing for beginners:** GarageBand (Mac), iMovie, or Descript's AI editing tools

- **Professional editing:** Adobe Premiere Pro

Full equipment and software recommendation sheet available via: https://link.podcastsdoneforyou.com.au/access

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### Listen and Subscribe

Never miss an episode — subscribe on your preferred platform:

- **Apple Podcasts:** https://podcasts.apple.com/us/podcast/podcasts-done-for-you-the-show/id1736835643

- **Spotify:** https://open.spotify.com/show/6DWxKar4KeLPVeXrYrAHRr

- **Amazon Music:** https://music.amazon.com/podcasts/3efd86fd-7313-4f35-baa7-eaa804465672

- **YouTube:** https://www.youtube.com/@PodcastsDoneForYou_TheShow

- **Captivate:** https://podcasts-done-for-you.captivate.fm/

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### Connect With Anthony Perl and Podcasts Done For You

If you are ready to explore what a podcast could look like for your business — or you just want to talk through whether it is the right next step — reach out for a free, no-obligation conversation.

**Book a free discussion:** podcastsdoneforyou.com.au/booking/

**Website:** podcastsdoneforyou.com.au

Connect with Anthony directly on LinkedIn — details in the workbook link above.

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*If this episode gave you clarity, please like, subscribe, and share it with someone who has been sitting on the fence about their podcast. And go back through the catalogue — there are episodes on equipment, the expert vs. host question, the cascading effect of podcasting, and much more to help you build a show that genuinely works for your business.*

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