Episode 23
Podcast Content Calendar 101: Plan, Schedule & Stay Consistent Like a Pro
Are you making the common podcaster mistake of only looking ahead to your next episode? In this episode of 'Podcasts Done For You,' we're tackling the secret weapon to podcasting success: the content calendar. Learn how to plan, schedule, and consistently promote your podcast across social media, newsletters, and beyond.
We'll dive into practical strategies for tracking your efforts and even reveal clever ways to repurpose your existing content to maximise your reach and impact. Get ready to transform your podcasting strategy from reactive to proactive!
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Transcript
Welcome to Podcast Done for You, the show where we make it as easy as possible
Speaker:for you to make the right choices to advance your podcasting career.
Speaker:So let's get started on the show.
Speaker:Don't fall into the trap of always thinking about your next podcast episode.
Speaker:Podcast content calendar 1 0 1, plan, schedule, and stay consistent like a pro.
Speaker:This is the topic for today's episode of the Podcast Done For You Show.
Speaker:It really is a big mistake that I see so many podcasters make.
Speaker:They have the big fancy thing that says, new episode released, and then they move
Speaker:on to thinking about the next episode.
Speaker:And you know what?
Speaker:That is really leaving so much on the table.
Speaker:So this is why we are talking about the whole idea of a. Podcast
Speaker:content calendar, the 1 0 1 idea.
Speaker:Very simple rules here.
Speaker:Plan, schedule, and stay consistent.
Speaker:Okay, so first of all, when you undertake your plan for utilizing your content
Speaker:for the podcast, think beyond the weak.
Speaker:That is the first mistake that you make in is only thinking in terms of right.
Speaker:My episode is now, the next episode is in a weeks from now and therefore I've
Speaker:only got this week to talk about it.
Speaker:Now, unless you are doing a podcast, that is particularly timely and I
Speaker:would suggest the majority of business podcasts are not, I. Therefore, you
Speaker:need to think about how you can continue to promote your podcast in weeks and
Speaker:months to come look back on episodes in the past and draw attention to it.
Speaker:They might correlate with something that you've just been talking
Speaker:about in the most recent episode.
Speaker:We often do that here on this particular show.
Speaker:You'll find me saying, Hey, I already checked that out in a previous episode.
Speaker:Now that's okay to do that.
Speaker:But it's also within the show itself.
Speaker:But I'm also talking about your plan everywhere else because where are you
Speaker:putting your content in order to con, to really put this plan together?
Speaker:Firstly, think about all of the potential places you can use it.
Speaker:Now, the podcast, as we know, if you're recording video, you also get the audio.
Speaker:If you're recording the video and audio, you can use.
Speaker:One or both in different places.
Speaker:You also get the transcript that you can use in different elements
Speaker:to provide written content.
Speaker:You can create graphics.
Speaker:All of those things are potential out of the podcast.
Speaker:But then you've gotta look at the platforms.
Speaker:So there are all your social media platforms, and I'm gonna
Speaker:throw YouTube in there as well.
Speaker:So don't forget YouTube as part of that process, but
Speaker:also there's your newsletters.
Speaker:And B, they even a newsletter on a LinkedIn as well as your typical
Speaker:newsletters to an email database.
Speaker:There's email sequencing that you might have in place as you get,
Speaker:as you want clients or potential clients to get to know you.
Speaker:Or even as onboarding new clients, you might wanna refer
Speaker:them to some of your content.
Speaker:Then of course, as well as all of that, there are opportunities
Speaker:to go direct to people.
Speaker:So you might just individually use episodes and use, or use sections of that
Speaker:content to really try and open a door with someone or to, whether it's a potential
Speaker:client, a potential partner, who knows, could be a, it could be a supplier.
Speaker:All of those things are great opportunities to use your
Speaker:content also internally.
Speaker:Internally, to educate your existing and also new team members who come
Speaker:on board who don't know your stories.
Speaker:This is a great way to go back and say to them, Hey, you should listen to this
Speaker:episode, this episode, and this episode because we give you a whole lot of
Speaker:information and insights that might be relevant to your job as you move forward.
Speaker:So part of the plan is to map all of that out in the first instance and then
Speaker:think beyond the week and schedule it in.
Speaker:So look at things like, for example, we typically create at least three
Speaker:reels for every episode of the podcast that we do for clients.
Speaker:With that, I encourage them to say, look, by all means, use two in the
Speaker:first week, if you like, but hold one back and use it in a few weeks time.
Speaker:Also, don't be afraid to reuse some of the content that is part of the plan.
Speaker:Just because you put it out today doesn't mean that everybody in
Speaker:your audience is going to see it.
Speaker:Hopefully, your audience is growing fairly consistently, and if that's the
Speaker:case, they haven't been exposed to it.
Speaker:And you don't know how the algorithms work on social media, for example.
Speaker:So just because you put it up today doesn't mean that the, the,
Speaker:uh, same people are gonna see it if you post it again in a few
Speaker:weeks or even a few months time.
Speaker:So remember that, always hold it back and schedule it in.
Speaker:That's one of the important things as well, because it's easy to get lost.
Speaker:So make sure you create a nice little spreadsheet of all of
Speaker:your podcast episodes with a simple idea of what the title is.
Speaker:This summary of what it's about and then when you've published it, uh, when you
Speaker:are publishing some content about it and then schedule it in and say when you can
Speaker:talk about it again, whether it might be relevant, as I said to another topic that
Speaker:you're talking about down the track, I. Or whether there's just an opportunity to
Speaker:renew interest in it and it might crop up because you're doing a talk somewhere, or
Speaker:because an opportunity presents itself.
Speaker:All of those things, it's an easy way to reference everything.
Speaker:So have that simple spreadsheet available and accessible.
Speaker:'cause it does wonders as you schedule things in.
Speaker:Now you need to be consistent.
Speaker:Right.
Speaker:That is really, really important.
Speaker:So make sure you have a general simple plan to promote whatever the latest
Speaker:episode is, and then to have a plan that is promoting previous episodes and plug
Speaker:that in and make sure you stick to it.
Speaker:Have team help you be accountable.
Speaker:Make sure that you are sticking to what you're doing and where possible.
Speaker:You can even schedule it in a lot of the platforms and a lot of the, uh.
Speaker:Various things that you might do, have avenues in which you can simply
Speaker:schedule it in right now, so you don't have to worry about doing it in the
Speaker:future, and most of your calendar is already plugged in and ready to go.
Speaker:That is the simple way of being a professional in this particular space.
Speaker:It is just about consistently using the content and maximizing
Speaker:it to its greatest potential.
Speaker:You know, there's so much more that you can do with your content beyond
Speaker:posting it in this particular way.
Speaker:You can create courses, for example, using your content.
Speaker:You can create new blog articles using your content in different ways by taking
Speaker:the transcript or taking elements of it, or creating a workbook alongside of it.
Speaker:There is so much opportunity with a podcast, but I want
Speaker:you just to remember this.
Speaker:Make the most of every single episode.
Speaker:Don't fall victim of just worrying about what's next.
Speaker:Get that 1 0 1 simple idea together.
Speaker:The calendar, the calendar matters, the plan, the schedule, staying
Speaker:consistent, that is what you need to do.
Speaker:And that is the lesson from this episode of podcasts done for You, where we
Speaker:take all of that out of the equation for you because we make podcasting
Speaker:very easy by co-hosting your show.
Speaker:So you just show up as an expert and let us sit back and do the rest.
Speaker:Now whether we give you, just give you the reels to go ahead and post
Speaker:it yourself or whether we help you out with someone who can do all of
Speaker:the planning and scheduling for you.
Speaker:Come talk to us at Podcast Done for you and we'd be happy to see.
Speaker:I. How we might best assist you in being a thought leader that is
Speaker:growing their business consistently.
Speaker:Until next time, don't forget to subscribe and we look forward
Speaker:to your company on the podcast.
Speaker:Done for you show.
