Episode 37

Why Original Podcast Music Makes or Breaks Your Show

What's the most underrated branding tool in podcasting? It's not your microphone, your editing, or even your content. It's your music.

In this episode of Podcasts Done For You Show, Anthony Perl breaks down everything you need to know about original podcast music - from why it matters for your brand, to the copyright traps that could cost you thousands, to how to commission a piece of music that is uniquely and exclusively yours.

In this episode you'll learn:

  1. Why music is the emotional bond between your podcast and your audience
  2. The copyright mistakes that could get your episodes taken down and cost you big
  3. Why music library tracks won't set your show apart from the competition
  4. The 15-20 second rule - why you don't need a full song
  5. How to choose music that connects with your specific audience
  6. How to find and commission a local musician for your podcast
  7. Why AI-generated music works against the authenticity of your show

A free PDF guide on this topic - including a full action checklist - is available through the show notes.

Ready to talk about your podcast? Book a free discussion at podcastsdoneforyou.com.au/booking

Podcasts Done For You - professional podcast production from as little as two hours, four times a year. We take care of everything - including original music created by a human artist.

#Podcasting #PodcastMusic #PodcastBranding #OriginalMusic #BusinessPodcast #ContentMarketing #SupportLocalArtists

About the Podcast

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Podcasts Done For You Show
Multi-award winning podcast host Anthony Perl delivers practical, jargon-free guidance for business owners ready to start, grow, and monetise their podcast.

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About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.